The information flow has never been higher – and there are great demands on companies and organizations that want to keep up. To be able to act quickly and have your feet when making decisions, you need access to good information.
And there is usually a lot of data and information in all its forms. Our computer systems emit huge amounts of information every second – just think about what, for example, the finance, production, marketing and sales department generates in a week!
So then would you think we have all the prerequisites to be able to work data-driven, fast-paced full of insights that our systems give us?
Basically yes, but it requires a bit more. In order for our information in our various systems to constitute a real strategic advantage, they must be bridged and presented in such a way that there is no obstacle for you to access the information you want. Then our raw data can be useful in a whole new way, it can give you insights, or be used for forecasts and analyzes. If you have such a system in place, it is called business intelligence.