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New colors, new typeface, new green, new design system - same fantastic product.

We are driven by always improving. After 20 years of helping our customers with data-driven decision making, we felt it was time for a proper refresh. Our new brand represents our passion to help, our drive to always work towards the next level and for the flexibility found in our solutions and working methods.

The new profile will be implemented piece by piece in the product over the coming year to make the process as smooth as possible for all our users.

We are incredibly proud and excited and hope you will enjoy it as much as we do!

New typeface

We strive to always improve. That is why we are changing to a product typeface that makes your information easier to digest. Manrope is a san-serif with simple shapes and distinct accents. It is a Google font which also makes it available to you if you would like to use it on your own.

 
INSIKT-Rebrand-Typeface

More colorful

Colors make you feel good. That is why we are adding more colors to INSIKT and the entire design system. With the help from the new colors, it is also easier to put emphasis on what matters the most.

 
INSIKT-Rebrand-Colors

A little softer

In a hard world, we become a little bit softer on the eye. A companiable look as well as a clear nod to our parent company - twoday. 

INSIKT-Rebrand-Border-Radius

"The development of a product as large and complex as INSIKT is of course very demanding, both in terms of human resources but also in terms of time. It makes the whole thing extra fun when you get to show off what the group put so much energy into. And then getting feedback from users about what we did right and what we could do better makes you want to do it again and again."

Adam Holmström
CPO

Want to know more?

Shoot us an email and we will get back to you.
twoday Umeå - webres (39 of 39)

Magnus Löfgren

Creative Lead
magnus.lofgren@twoday.com